Generative AI may help turn consumers into active collaborators and creators, study finds

Phys.org — AI & Machine LearningWednesday, October 29, 2025 at 1:44:04 PM
Generative AI may help turn consumers into active collaborators and creators, study finds
A recent study highlights how generative AI is revolutionizing the advertising landscape by empowering consumers to become active collaborators and creators. This shift not only enhances engagement but also allows brands to tailor their campaigns more effectively, fostering a deeper connection with their audience. As consumers take on a more participatory role, the potential for personalized content grows, making this development significant for both marketers and consumers alike.
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