Reese Witherspoon Unveils Hello Sunshine Sister Label, Sunnie, for GenZ at Cannes Lions

Reese Witherspoon is on a roll this week. Fresh off announcing a podcast deal for her book club, she took the stage at Cannes Lions to introduce Sunnie, a new sister label under her Hello Sunshine media empire—this one specifically targeting Gen Z. Witherspoon hinted that after seven years of building Hello Sunshine, it’s time to speak directly to younger audiences.