Paramount Aims to Keep Some Top Streaming Ads Out of Programmatic Fray

Shannon Buck, a seasoned PR and communications professional, is set to join Paramount as the executive VP of communications and PR for Paramount Direct to Consumer. Starting Monday, she will oversee global communications and publicity strategy, bringing her extensive experience from NBCUniversal, where she held a similar role. This move is significant as it highlights Paramount's commitment to enhancing its direct-to-consumer approach, which is crucial in today's competitive media landscape.

Shannon Buck has been appointed as the new Head of Communications and PR for Paramount's Direct to Consumer division. With her extensive experience, including her recent role as EVP Publicity for Peacock and previous work at Netflix, Buck is set to enhance the global communications strategy for Paramount. This is significant as it reflects Paramount's commitment to strengthening its direct-to-consumer approach, which is increasingly vital in today's media landscape.

Ian Bohen, known for his role in 'Yellowstone', is set to join the cast of 'Lioness' for its third season, marking an exciting return to the Taylor Sheridan universe. Production has officially started at SGS Studios in Texas, and this news is significant as it highlights the ongoing expansion of Sheridan's storytelling universe, which has captivated audiences. Fans are eager to see how Bohen's character will contribute to the military drama's narrative.

Paramount+ has announced a straight-to-series order for the legal thriller 'Discretion,' starring Nicole Kidman and Elle Fanning. This exciting project, based on Chandler Baker's short story, promises to bring a fresh narrative to the legal drama genre. With A24 producing, fans can expect high-quality storytelling and performances. This move not only highlights Paramount+'s commitment to original content but also showcases the star power of Kidman and Fanning, making it a highly anticipated addition to the streaming platform.

Paramount+ has made a significant move in the TV landscape by giving a straight-to-series order for 'Discretion,' a legal thriller starring Nicole Kidman and Elle Fanning. This marks the first major greenlight since Skydance acquired Paramount's parent company, showcasing the new regime's commitment to bold content. The decision comes after a competitive bidding war, highlighting the show's potential and the platform's ambition to attract viewers with high-profile projects.

The upcoming Paramount+ comedy 'Crutch' features Tracy Morgan as Francois 'Frank' Crutchfield, a dad navigating the challenges of parenthood with humor and heart. Set to premiere on November 3, the show is a spinoff of CBS's 'The Neighborhood' and promises to deliver relatable family moments and laughs. This series is significant as it showcases Morgan's comedic talent while exploring themes of family dynamics, making it a must-watch for fans of heartfelt comedies.

The documentary 'Ozzy: No Escape From Now' was released on Paramount+ on October 6, but it took a somber turn after the passing of rock legend Ozzy Osbourne in July. Initially intended to celebrate his life, the film now serves as a poignant reflection on his final years. The Osbourne family encouraged the filmmakers to continue with the project, emphasizing its importance in honoring Ozzy's legacy. This film matters not just as a tribute but also as a reminder of the impact Ozzy had on music and culture.

David Ellison and Bari Weiss have shared their vision with CBS News employees, emphasizing their commitment to restoring trust within the organization. This initiative is crucial as it aims to enhance the credibility of CBS News, a respected name in journalism, and to engage a wider audience. By acknowledging past challenges and striving for improvement, they are setting a positive tone for the future of the news division.

A group of about 30 employees from Paramount Skydance has expressed strong discontent with the studio's leadership for their stance on the Israeli film boycott. In a letter addressed to CEO David Ellison, they accused the company of aligning itself with what they describe as genocide in Gaza. This situation highlights the growing tension within the entertainment industry regarding political issues and the impact of corporate decisions on employee morale and public perception.

Paramount is making a bold move by appointing Bari Weiss as the new editor in chief of CBS News, aiming to revitalize its traditional news division. In a time when many people turn to social media for their news, this strategy could be a game-changer. Weiss, known for her provocative opinions, brings a fresh perspective that might attract a younger audience and reinvigorate CBS's relevance in the competitive media landscape.

Paramount has officially acquired The Free Press, a right-of-center commentary site, and appointed its founder, Bari Weiss, as the new editor in chief at CBS News. This move is significant as it highlights Paramount's commitment to diversifying its media portfolio and enhancing its editorial direction under Weiss's leadership, who is expected to bring fresh perspectives and innovation to the organization.

The return of 'Wicked' is generating excitement as its signature dark olive green, reminiscent of Elphaba's character, is set to dominate fall 2024 fashion. This trend follows the vibrant colors of summer 2023, like Barbie pink, and signals a shift in seasonal styles. The resurgence of 'Wicked' not only revives interest in the musical but also influences merchandise and fashion, making it a significant cultural moment.

Cyndi Lauper has just announced her first-ever Las Vegas residency, marking an exciting new chapter after her farewell tour and a recent CBS special. This residency at The Colosseum is significant as it showcases Lauper's enduring talent and allows fans to experience her music in a vibrant setting. With her decision not to tour again, this residency offers a unique opportunity for both longtime fans and new audiences to enjoy her iconic performances live.

This October 6 marks the 25th anniversary of 'CSI,' a groundbreaking series that transformed crime dramas on television. Creator Anthony Zuiker reflects on the show's journey, sharing insights about his favorite episodes and potential new spinoffs. The show's impact on pop culture and its legacy in the television landscape is undeniable, making this milestone a celebration of creativity and storytelling that continues to resonate with audiences.

Shannon Buck, a seasoned PR and communications professional, is set to join Paramount as the executive VP of communications and PR for Paramount Direct to Consumer. Starting Monday, she will oversee global communications and publicity strategy, bringing her extensive experience from NBCUniversal, where she held a similar role. This move is significant as it highlights Paramount's commitment to enhancing its direct-to-consumer approach, which is crucial in today's competitive media landscape.

The new comedy film 'Napa Boys' is making waves, blending the charm of 'Sideways' with the humor of 'American Pie.' Co-written and starring Armen Weitzman, the film pokes fun at Hollywood's repetitive storytelling and franchise fatigue, resonating with audiences and critics alike. With comedy heavyweights like Jerrod Carmichael expressing their admiration, this film not only entertains but also revitalizes the genre, reminding us of the joy of storytelling and the magic of cinema.

Rhea Raj recently shared some heartfelt advice with her sister Lara Raj, a member of the band KATSEYE. As the older sibling, Rhea's insights are not just about music but also about navigating the challenges of the industry. This moment highlights the strong bond between the sisters and emphasizes the importance of support and guidance in pursuing one's passion. It's a reminder that family can play a crucial role in personal and professional growth.