‘No one makes money from them’: with MTV channels switching off, is the music video under threat?

The recent announcement that five MTV channels will shut down in the UK by the end of the year raises concerns about the future of music videos. With only one channel remaining, primarily focused on reality TV, the landscape for music promotion is changing drastically. This shift not only impacts artists and their visibility but also highlights the financial struggles faced by directors and the industry as a whole. The closure of these channels signifies a potential decline in the music video format that has been pivotal in shaping pop culture since the 1980s.