NBC’s New NBA Coverage Lures American Express, McDonald’s as Key Sponsors
PositiveEntertainment

NBC's new NBA coverage is attracting major sponsors like American Express and McDonald's, highlighting the growing interest in basketball programming. This new 11-year rights deal will bring NBA games to viewers on three different nights each week, enhancing the viewing experience and offering brands a prime opportunity to connect with fans. The collaboration signifies a strong commitment to sports broadcasting and could reshape how audiences engage with the NBA.
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