Gruff Rhys: ‘Welsh is still being invented as a pop language’

Gruff Rhys, the frontman of Super Furry Animals, is back with his ninth solo album and is gearing up for a tour across regional village halls in Wales. In a recent conversation, he shared insights on creating music in Welsh, emphasizing the ongoing evolution of the language in pop culture. Rhys humorously noted that swearing in Welsh doesn't quite hit the mark, showcasing the unique challenges and joys of expressing oneself in his native tongue. This matters because it highlights the cultural significance of language in music and the importance of preserving and promoting Welsh as a vibrant part of contemporary art.