World PulseNow
Newsletter

Why Lionsgate Hired TikTok Fan Editors to Market Movies

Variety•Friday, October 17, 2025 at 4:15:00 PM
PositiveEntertainment
Why Lionsgate Hired TikTok Fan Editors to Market Movies
Lionsgate is embracing the creativity of TikTok by hiring fan editors to market their movies, tapping into the platform's vibrant culture. This innovative approach not only resonates with younger audiences but also showcases how traditional marketing can evolve in the digital age. By allowing teenagers from places like the Philippines and Brazil to create trailers with their unique flair, Lionsgate is not just promoting films; they're engaging a community that thrives on creativity and authenticity. This strategy could redefine how movies are marketed, making them more relatable and appealing to a generation that values originality.
— Curated by the World Pulse Now AI Editorial System
Read Original

Was this article worth reading? Share it

Recommended Readings
Tame Impala: Deadbeat review | Alexis Petridis’s album of the week
The Guardiana day ago
Tame Impala: Deadbeat review | Alexis Petridis’s album of the week
PositiveEntertainment
Tame Impala's latest album, reviewed by Alexis Petridis, showcases Kevin Parker's shift towards dance music while reflecting on the challenges of fame. The album's release comes on the heels of Parker's memorable performance with Dua Lipa in Sydney, highlighting his growing influence in the music scene. This transition not only marks a new artistic direction for Parker but also raises questions about how fame impacts his personal life, making it a significant moment for fans and the industry alike.
Read full article
via The Guardian
Smartmatic Added To DOJ Bribery Indictment; Company Calls It “Targeted, Political And Unjust”
Deadline2 days ago
Smartmatic Added To DOJ Bribery Indictment; Company Calls It “Targeted, Political And Unjust”
NegativeEntertainment
Smartmatic, known for its legal battles against Fox News, has been added to a Department of Justice indictment over alleged bribery of foreign officials to secure business in the Philippines. This development raises serious concerns about corporate ethics and accountability, especially as Smartmatic has been vocal about its fight against misinformation. The implications of this case could affect public trust in election systems and highlight the need for stricter regulations on corporate conduct.
Read full article
via Deadline
What Does 'Girl Whatever' Mean? The TikTok Trend, Explained
NBC News2 days ago
What Does 'Girl Whatever' Mean? The TikTok Trend, Explained
NeutralEntertainment
The phrase 'girl whatever' has become a popular trend on TikTok, sparking curiosity among users about its meaning and usage. This trend reflects the evolving language and expressions within social media, showcasing how phrases can gain traction and become part of the digital culture. Understanding such trends is important as they often influence communication styles and social interactions among younger audiences.
Read full article
via NBC News
Dua Lipa on the 56 Cover Versions She’s Played on the ‘Radical Optimism’ Tour, From Green Day to TLC to AC/DC
Variety2 days ago
Dua Lipa on the 56 Cover Versions She’s Played on the ‘Radical Optimism’ Tour, From Green Day to TLC to AC/DC
PositiveEntertainment
Dua Lipa has been delighting fans on her 'Radical Optimism' tour by performing an impressive 56 cover versions, showcasing a diverse range of artists from Green Day to TLC and AC/DC. This not only highlights her versatility as an artist but also brings a fresh twist to her concerts, making each performance unique and memorable. Covering such a wide array of songs allows her to connect with different audiences and pay homage to the music that has influenced her career, reinforcing the idea that music transcends genres and generations.
Read full article
via Variety
Golden Globes to Host Tribute Event in Brazil in 2026
Variety2 days ago
Golden Globes to Host Tribute Event in Brazil in 2026
PositiveEntertainment
The Golden Globes is set to honor Brazilian entertainment with a special tribute event in Rio de Janeiro in March 2026, showcasing the country's vibrant film and television talent. This initiative, in collaboration with Urland Ventures, highlights the Golden Globes' commitment to recognizing international contributions to the arts. It's an exciting opportunity for Brazil to shine on a global stage, celebrating its rich cultural heritage and the creative talents that have emerged from the region.
Read full article
via Variety
‘South Park’ Abruptly Starts Season 28 With Viral ‘6-7’ TikTok Trend and Peter Thiel Hunting Down Trump’s Antichrist Baby
Variety2 days ago
‘South Park’ Abruptly Starts Season 28 With Viral ‘6-7’ TikTok Trend and Peter Thiel Hunting Down Trump’s Antichrist Baby
NeutralEntertainment
The popular animated series 'South Park' has returned for its 28th season, but not without some surprises. After a brief Season 27 that concluded with only five episodes instead of the planned ten, fans are curious about the abrupt changes. The premiere episode dives into the viral '6-7' TikTok trend and features a storyline involving Peter Thiel and Trump's so-called Antichrist baby. This shift in direction not only keeps the show fresh but also reflects current cultural conversations, making it a significant moment for fans and followers of the series.
Read full article
via Variety
Latest from Entertainment
Prince Andrew’s Kids: Everything to Know About Princesses Beatrice & Eugenie
Hollywood Life16 minutes ago
Prince Andrew’s Kids: Everything to Know About Princesses Beatrice & Eugenie
PositiveEntertainment
Princesses Beatrice and Eugenie, the daughters of Prince Andrew, are among the eight grandchildren of Queen Elizabeth II. Their unique backgrounds and royal duties make them intriguing figures in the British royal family. Understanding their roles and contributions helps us appreciate the modern monarchy and its evolution.
Read full article
via Hollywood Life
A Jewish film festival in Sweden has been postponed. Organizers say cinemas won't screen the films
ABC News25 minutes ago
A Jewish film festival in Sweden has been postponed. Organizers say cinemas won't screen the films
NegativeEntertainment
The Jewish International Film Festival in Sweden has been postponed due to cinemas in Malmo refusing to screen the films. This is significant as it highlights ongoing challenges faced by cultural events, particularly those related to minority communities, and raises concerns about the accessibility of diverse narratives in mainstream cinema.
Read full article
via ABC News
37 TV Shows That Were Literally Perfect From Start To Finish
BuzzFeed44 minutes ago
37 TV Shows That Were Literally Perfect From Start To Finish
PositiveEntertainment
A recent article highlights 37 TV shows that are considered perfect from start to finish, emphasizing their ability to maintain quality over multiple seasons. This matters because it showcases the art of storytelling in television, where shows can end on a high note rather than dragging on, ensuring they remain memorable and beloved by fans.
Read full article
via BuzzFeed
Who Would Be Your Best Friend In Bikini Bottom?
BuzzFeedan hour ago
Who Would Be Your Best Friend In Bikini Bottom?
PositiveEntertainment
A fun quiz on BuzzFeed invites fans of 'SpongeBob SquarePants' to discover who their best friend would be in Bikini Bottom. This engaging content not only entertains but also taps into the nostalgia of the beloved animated series, making it a delightful experience for fans of all ages.
Read full article
via BuzzFeed
George Santos: 5 Things to Know About the Former Congressman
Hollywood Lifean hour ago
George Santos: 5 Things to Know About the Former Congressman
NeutralEntertainment
George Santos, the former congressman, recently had his 87-month prison sentence commuted by Donald Trump. This development is significant as it highlights the ongoing discussions around political influence and accountability in the justice system. Santos's case has drawn attention due to the controversies surrounding his tenure and the implications of his sentence commutation.
Read full article
via Hollywood Life
George Santos’ Net Worth: How Much Money Does He Have Today?
Hollywood Lifean hour ago
George Santos’ Net Worth: How Much Money Does He Have Today?
NeutralEntertainment
George Santos' financial situation is back in the spotlight following Donald Trump's recent decision to commute his prison sentence. This renewed attention raises questions about Santos' net worth and financial history, making it a significant topic for those interested in political finance and accountability.
Read full article
via Hollywood Life