Toys ‘R’ Us Loved ‘Roofman,’ Courted Paramount and Channing Tatum With Social Media ‘Harassment Campaign’

VarietySaturday, October 11, 2025 at 1:17:23 PM
Toys ‘R’ Us Loved ‘Roofman,’ Courted Paramount and Channing Tatum With Social Media ‘Harassment Campaign’
Toys 'R' Us Studios is making waves by embracing the unconventional pairing of their family-friendly brand with the R-rated thriller 'Roofman.' This film, based on a true story about a prison escapee hiding in a big-box store, has caught the attention of major players like Paramount and Channing Tatum. The bold marketing strategy, which some might call a 'harassment campaign,' showcases Toys 'R' Us's innovative approach to engaging audiences and highlights the potential for cross-genre storytelling in cinema.
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