Toys ‘R’ Us Loved ‘Roofman,’ Courted Paramount and Channing Tatum With Social Media ‘Harassment Campaign’
PositiveEntertainment

Toys 'R' Us Studios is making waves by embracing the unconventional pairing of their family-friendly brand with the R-rated thriller 'Roofman.' This film, based on a true story about a prison escapee hiding in a big-box store, has caught the attention of major players like Paramount and Channing Tatum. The bold marketing strategy, which some might call a 'harassment campaign,' showcases Toys 'R' Us's innovative approach to engaging audiences and highlights the potential for cross-genre storytelling in cinema.
— Curated by the World Pulse Now AI Editorial System