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How Fremantle Is Reaching Out to the YouTube Generation: ‘We Shouldn’t Give Up on Young People Just Because It’s Harder to Reach Them’

Variety•Friday, October 10, 2025 at 11:01:00 AM
PositiveEntertainment
How Fremantle Is Reaching Out to the YouTube Generation: ‘We Shouldn’t Give Up on Young People Just Because It’s Harder to Reach Them’
Fremantle is making strides to connect with the YouTube generation, as Andrew Llinares, the company's director of global entertainment, prepares for Mipcom. In a recent conversation with Variety, he emphasized the importance of not giving up on young audiences, despite the challenges of reaching them. With a lineup that includes beloved legacy shows like 'Got Talent' and 'The X Factor,' Fremantle is also introducing innovative formats like the strategic reality show 'Pandora’s Box.' This approach highlights the company's commitment to evolving with the times while maintaining its strong entertainment roots.
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