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Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories

Variety•Tuesday, October 28, 2025 at 3:00:00 PM
PositiveEntertainment
Under Armour Launches Lab96 Studios to Help Tell New Athletic Stories
Under Armour is taking a bold step by launching Lab96 Studios, an in-house content studio aimed at creating innovative promotional content featuring athletes. This initiative marks a shift from traditional advertising methods, allowing the brand to tell more engaging and authentic stories that resonate with fans. By leveraging the influence of professional athletes from leagues like the NFL and MMA, Under Armour hopes to strengthen its connection with consumers and showcase its commitment to the athletic community.
— Curated by the World Pulse Now AI Editorial System
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