20 Years After a Landmark Disney-Apple Deal, Anne Sweeney Recalls Negotiating With Steve Jobs

VarietyFriday, October 10, 2025 at 11:40:30 AM
20 Years After a Landmark Disney-Apple Deal, Anne Sweeney Recalls Negotiating With Steve Jobs
Two decades ago, Apple and Disney made waves with a groundbreaking deal that changed how we consume television. Anne Sweeney, who played a key role in the negotiations, reflects on the significance of this partnership with Steve Jobs. This deal not only paved the way for mobile viewing but also set a precedent for how media companies collaborate with tech giants, shaping the future of entertainment.
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