Ari Emanuel's new events business expands into theater ticketing

Los Angeles TimesMonday, October 20, 2025 at 7:21:19 PM
Ari Emanuel, the renowned Hollywood super agent, is making waves with his new events and experiences company, Mari, which has just acquired the ticketing platform TodayTix Group. This expansion into theater ticketing not only enhances Mari's offerings but also signifies a growing trend of integrating live events with digital ticketing solutions. It's an exciting development for theater enthusiasts and could reshape how audiences access performances.
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Ari Emanuel's MARI has made a significant move by acquiring TodayTix Group, a platform known for selling tickets to Broadway shows and various live events. This acquisition not only expands MARI's portfolio but also enhances its presence in the entertainment industry, which is crucial as live events continue to rebound post-pandemic. Emanuel, a prominent figure in Hollywood, aims to leverage this acquisition to create more engaging experiences for audiences, making it a noteworthy development in the world of entertainment.
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