YouTube’s Justine Ryst on Cinema Classics: ‘On YouTube, Films Don’t Disappear, They Live Again’

Variety•Friday, October 17, 2025 at 10:10:20 AM

Justine Ryst, head of YouTube's France and Southern Europe branch, recently spoke at the International Classic Film Market in Lyon, celebrating the platform's 20th anniversary. She emphasized YouTube's role as a vital space for heritage films, stating that it allows these cultural treasures to endure and connect with audiences across generations. This perspective highlights the importance of digital platforms in preserving cinematic history and making classic films accessible to new viewers, ensuring that they continue to resonate in today's fast-paced media landscape.

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