Starring in Videos Is No Longer a Job Just for the Social Media Team

The New York TimesSaturday, October 25, 2025 at 12:00:03 PM
Starring in Videos Is No Longer a Job Just for the Social Media Team
Companies like Delta Air Lines and Portillo’s are expanding the role of employees in brand storytelling, moving beyond traditional social media teams. This shift allows employees to express their creativity and share authentic narratives about their work, which can enhance brand connection and engagement. Balazs Balogh from DHL Group highlights how this approach empowers creators to convey core messages in their unique styles, making the brand more relatable and engaging for audiences.
— Curated by the World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended Readings
Delta Air Lines EVP laughter sells $1.45m in stock
NeutralFinancial Markets
Delta Air Lines' Executive Vice President, Laughter, has sold $1.45 million worth of stock, which raises questions about insider trading and market confidence. This sale is significant as it may reflect the executive's outlook on the company's future performance and could influence investor sentiment.
Latest from Financial Markets
Bessent suggests US and China will extend trade ceasefire
PositiveFinancial Markets
In a promising development, US and Chinese officials have wrapped up trade talks in Malaysia, with indications that both nations may extend their trade ceasefire. This is significant as it suggests a potential easing of tensions and a move towards more stable economic relations, which could benefit global markets and trade dynamics.
Trump headlines ASEAN summit, Thailand-Cambodia sign ceasefire deal
PositiveFinancial Markets
Former President Donald Trump made headlines at the ASEAN summit, where significant discussions took place regarding regional cooperation and security. In a notable development, Thailand and Cambodia signed a ceasefire deal, marking a positive step towards peace in the region. This agreement not only helps to stabilize relations between the two nations but also reflects the broader efforts within ASEAN to foster collaboration and resolve conflicts peacefully. Such diplomatic engagements are crucial for maintaining stability in Southeast Asia.
Sudan’s RSF says it captured al-Fashir army headquarters
NeutralFinancial Markets
The Rapid Support Forces (RSF) in Sudan have announced the capture of the army headquarters in al-Fashir, a significant development in the ongoing conflict. This event highlights the escalating tensions between the RSF and the Sudanese army, which could have implications for the stability of the region. Understanding these dynamics is crucial as they may affect humanitarian efforts and the safety of civilians in the area.
The Hard-Luck Case For AGI And AI Superintelligence As An Extinction-Level Event
NegativeFinancial Markets
The discussion around Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI) raises serious concerns about their potential to cause an extinction-level event for humanity. This isn't just a theoretical debate; it's a pressing existential risk that could have dire consequences for our future. Understanding these risks is crucial as we navigate the rapidly evolving landscape of AI technology.
Trump Hails Peace Deal Between Cambodia and Thailand
PositiveFinancial Markets
President Donald Trump has successfully overseen a peace deal between Cambodia and Thailand, aimed at resolving their long-standing border dispute. This agreement not only marks a significant step towards regional stability but also strengthens Trump's bid for a Nobel Peace Prize, showcasing his diplomatic efforts on the global stage.
‘Crash for cash’: moped riders target your insurance details
NegativeFinancial Markets
A troubling trend has emerged where moped riders are targeting unsuspecting drivers to commit insurance fraud. Scammers are using minor collisions to extract personal information, such as driving licenses and insurance details, from victims. This not only puts innocent drivers at risk but also raises concerns about the integrity of the insurance system. It's crucial for drivers to be aware of this scam and protect their information to avoid falling victim to these fraudulent schemes.