Starring in Videos Is No Longer a Job Just for the Social Media Team
PositiveFinancial Markets

Companies like Delta Air Lines and Portillo’s are expanding the role of employees in brand storytelling, moving beyond traditional social media teams. This shift allows employees to express their creativity and share authentic narratives about their work, which can enhance brand connection and engagement. Balazs Balogh from DHL Group highlights how this approach empowers creators to convey core messages in their unique styles, making the brand more relatable and engaging for audiences.
— Curated by the World Pulse Now AI Editorial System






