Vail Resorts Says Season-Pass Sales for Upcoming Ski Season Are Down

The Wall Street JournalMonday, September 29, 2025 at 11:50:00 PM
Vail Resorts Says Season-Pass Sales for Upcoming Ski Season Are Down
Vail Resorts has reported a decline in season-pass sales for the upcoming ski season, with the CEO attributing this drop to the company's inability to adapt to changing consumer behavior. This is significant as it highlights the challenges faced by the ski industry in attracting customers, which could impact revenue and operations for the season ahead.
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