‘No one makes money from them’: with MTV channels switching off, is the music video under threat?

The Guardian•Saturday, October 18, 2025 at 1:00:45 PM

The recent announcement that five MTV channels will shut down in the UK by the end of the year raises concerns about the future of music videos. With only one channel remaining, which primarily airs reality TV, the landscape for music promotion is changing drastically. This shift not only affects artists and their visibility but also highlights the financial struggles faced by directors and the music industry as a whole. The closure of these channels marks a significant moment in music history, as MTV was pivotal in launching the careers of iconic artists like Michael Jackson and Madonna.

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