OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google

FortuneMonday, September 29, 2025 at 5:00:00 PM
OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google
OpenAI has introduced a groundbreaking Instant Checkout feature for ChatGPT, allowing users to make purchases directly through the platform. This innovation, powered by Stripe's Agentic Commerce Protocol, marks a significant shift in e-commerce, positioning ChatGPT as a direct competitor to Google in the online shopping space. This development is exciting as it streamlines the purchasing process and could redefine how consumers interact with digital platforms.
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