Cracker Barrel Drops Firm Behind Ill-Fated Logo Change

The Wall Street JournalThursday, October 2, 2025 at 9:38:00 PM
Cracker Barrel Drops Firm Behind Ill-Fated Logo Change
Cracker Barrel has decided to part ways with the marketing firm Prophet after an unsuccessful attempt to refresh its brand image. This decision highlights the challenges companies face when trying to modernize their identity while staying true to their roots. The failed logo change not only reflects on the marketing strategies employed but also raises questions about how brands can effectively evolve in a competitive market.
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