Going Fragrance-Free Is the Right Move for Kering as Gucci Flounders

The Wall Street JournalMonday, October 20, 2025 at 2:54:00 PM
Going Fragrance-Free Is the Right Move for Kering as Gucci Flounders
Kering's decision to sell its beauty division to L’Oréal marks a strategic shift that will reduce its debt and enhance its focus on core brands like Gucci. This move is significant as it allows Kering to streamline operations and potentially improve profitability, especially at a time when Gucci has been struggling. By going fragrance-free, Kering is positioning itself for a more sustainable and focused future in the luxury market.
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