American Eagle CEO defends Sydney Sweeney campaign: ‘You can’t run from fear. We stand behind what we did’
PositiveFinancial Markets

American Eagle's CEO, Craig Brommers, has come out in defense of their recent campaign featuring actress Sydney Sweeney, stating that the investment was worthwhile. He emphasized the importance of standing firm in the face of criticism, highlighting the brand's commitment to its marketing strategies. This matters because it showcases how companies are willing to take risks and support their choices, especially in a climate where public opinion can be volatile.
— Curated by the World Pulse Now AI Editorial System