J.Crew CEO bought her first interview suit at the iconic retailer. Now she wants to capitalize on nostalgia

FortuneMonday, October 20, 2025 at 4:02:39 PM
J.Crew CEO bought her first interview suit at the iconic retailer. Now she wants to capitalize on nostalgia
J.Crew's CEO, Wadle, is on a mission to blend nostalgia with modern retail by recalling her own experiences of buying her first interview suit from the brand. She aims to connect with consumers across generations through 'moments of resonance,' making the shopping experience more relatable and meaningful. This approach not only honors the brand's legacy but also seeks to attract a diverse customer base, which is crucial for J.Crew's growth in a competitive market.
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