Ari Emanuel Raises $2 Billion to Buy Events Like Frieze Art Fair
PositiveFinancial Markets

Ari Emanuel, the Hollywood superagent, has successfully raised over $2 billion to fund his new venture, Mari, which aims to acquire significant events like the Frieze Art Fair and the Madrid Open tennis tournament. This move not only highlights Emanuel's ambition to expand into the events industry but also signals a growing trend of merging entertainment with large-scale events, potentially reshaping how audiences experience culture and sports.
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