IKEA’s new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box
PositiveFinancial Markets

IKEA is adapting its strategy in the U.S. by focusing on smaller store formats, a move that reflects its response to tariffs and economic uncertainty. This shift is significant as it allows the company to reach more customers in urban areas and cater to changing consumer preferences, potentially boosting sales and enhancing its market presence.
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