How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees

FortuneFriday, October 10, 2025 at 10:00:00 AM
How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
REI's recent decision to close stores in New York and Boston has raised concerns about the CEO's ability to maintain employee morale and trust. The CEO communicated that these 'tough choices' were necessary to stabilize the business, but such closures can create uncertainty among staff and impact the company's culture. This situation is significant as it highlights the challenges retailers face in balancing operational decisions with employee engagement.
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