Jimmy Fallon On The Future Of Late Night And Being A Super Marketer

Forbes•Sunday, September 28, 2025 at 10:00:00 AM

Jimmy Fallon is embracing the future of late-night television with optimism, as he prepares to expand his entertainment empire. Despite the decline in traditional late-night shows, Fallon is launching a new marketing competition called 'On Brand,' showcasing his enthusiasm and innovative spirit. This move not only highlights his adaptability in a changing industry but also emphasizes the importance of creativity and joy in entertainment, making it a significant development for fans and marketers alike.

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