Wendy's launches Project Fresh to revitalize brand and boost profitability
PositiveFinancial Markets

Wendy's has announced the launch of Project Fresh, an initiative aimed at revitalizing its brand and enhancing profitability. This move is significant as it reflects the company's commitment to innovation and adapting to changing consumer preferences, which could lead to improved customer satisfaction and increased sales.
— Curated by the World Pulse Now AI Editorial System