U.S. Mid-Lifers Boost ME+EM Earnings As Luxury Brand Keeps It Simple

ForbesSaturday, November 1, 2025 at 9:12:00 AM
U.S. Mid-Lifers Boost ME+EM Earnings As Luxury Brand Keeps It Simple
The British luxury brand ME+EM is experiencing a surge in earnings thanks to its focus on U.S. growth, particularly among mid-life women who are both time-poor and fashion-conscious. Founder Clare Hornby sees this demographic as a significant opportunity, highlighting the brand's ability to cater to their needs with simplicity and style. This shift not only boosts the brand's presence in the competitive luxury market but also reflects a growing trend of American consumers seeking quality and practicality in their fashion choices.
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