Target spotlights support for Black founders after DEI backlash

Fortune•Friday, October 24, 2025 at 6:25:02 PM

Target is making headlines by spotlighting its support for Black founders through the RICE partnership, especially after facing backlash related to diversity, equity, and inclusion (DEI) initiatives. This move is significant as it not only reaffirms Target's commitment to fostering diversity in business but also aims to boost sales during a challenging period marked by a CEO transition. By prioritizing support for underrepresented entrepreneurs, Target is positioning itself as a leader in corporate responsibility and community engagement.

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