When Brand Change Backfires: How To Avoid Status Quo And Controversy

ForbesMonday, October 6, 2025 at 7:49:16 PM
When Brand Change Backfires: How To Avoid Status Quo And Controversy
Brand change can be a double-edged sword, as seen with companies like Coca-Cola and LEGO. This article explores the lessons learned from various brands that have attempted reinvention, highlighting the importance of curiosity in driving successful change. Understanding when a brand's evolution works or backfires is crucial for businesses looking to innovate without facing controversy.
— Curated by the World Pulse Now AI Editorial System

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