EU Antitrust Enforcer Fines Gucci, Chloe, Loewe More Than $180 Million After Pricing Probe

The Wall Street JournalTuesday, October 14, 2025 at 2:04:00 PM
EU Antitrust Enforcer Fines Gucci, Chloe, Loewe More Than $180 Million After Pricing Probe
The European Union has imposed hefty fines exceeding $180 million on luxury fashion brands Gucci, Loewe, and Chloe for engaging in unfair pricing practices. This decision highlights the EU's commitment to maintaining fair competition in the market, ensuring that distributors have the freedom to set prices without undue pressure from manufacturers. Such actions not only impact the brands involved but also set a precedent for how luxury goods are marketed and sold across Europe.
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