Oreo-maker Mondelez to use new generative AI tool to slash marketing costs
PositiveFinancial Markets

Mondelez, the company behind Oreo, is set to implement a new generative AI tool aimed at significantly reducing marketing costs. This innovative approach not only showcases the company's commitment to leveraging technology for efficiency but also highlights a growing trend in the industry where brands are increasingly turning to AI to optimize their operations. By adopting such advanced tools, Mondelez could enhance its marketing strategies while saving resources, which is crucial in today's competitive market.
— Curated by the World Pulse Now AI Editorial System












