Chinese Retailer Miniso Jumps on Collectible-Toys Train With Spinoff

The Wall Street JournalMonday, September 29, 2025 at 4:55:00 AM
Chinese Retailer Miniso Jumps on Collectible-Toys Train With Spinoff
Chinese retailer Miniso is making a strategic move by spinning off its pop-culture collectibles unit and planning to list it separately in Hong Kong. This decision aims to replicate the success of Pop Mart, known for its Labubu toys. This is significant as it highlights the growing trend in the collectibles market and Miniso's ambition to tap into this lucrative sector, potentially attracting more investors and expanding its brand presence.
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