Indian Heiress Is On A Mission To Modernize Her Family’s Storied Consumer Business
PositiveFinancial Markets

Nyrika Holkar is taking bold steps to modernize her family's renowned consumer business, Godrej & Boyce, aiming to attract the Gen Z demographic and compete more effectively against American giant Ikea. This initiative is significant as it not only seeks to rejuvenate a historic brand but also reflects a broader trend of traditional companies adapting to changing consumer preferences.
— Curated by the World Pulse Now AI Editorial System