Apple’s Eddy Cue admits sports streaming fragmentation has gone too far: ‘If we want people to watch games… things need to be fixed’

Fortune•Thursday, October 16, 2025 at 5:13:22 PM

Apple's Eddy Cue has voiced concerns about the overwhelming fragmentation in sports streaming, particularly for NFL fans who face exorbitant costs to watch games. With over $750 required to access all regular-season football games spread across 10 different platforms, Cue emphasizes the need for a more unified approach to sports broadcasting. This issue matters because it highlights the growing frustration among viewers who are increasingly burdened by subscription fees and the complexity of accessing their favorite sports content.

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