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Nike’s Sales Show Improvement; Tariffs Expected to Cost $1.5 Billion

The New York Times•Tuesday, September 30, 2025 at 11:10:01 PM
NegativeFinancial Markets
Nike’s Sales Show Improvement; Tariffs Expected to Cost $1.5 Billion
Nike's recent sales figures reveal a challenging quarter, with profits plummeting by 31 percent to $727 million. This decline comes as the company works on a turnaround plan to regain its footing in the competitive sneaker market. The anticipated tariffs are expected to add an additional $1.5 billion in costs, further complicating their recovery efforts. This situation is significant as it highlights the pressures facing major brands in today's economic climate.
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