Netflix stuns subscribers with reality TV change

TheStreet•Thursday, October 30, 2025 at 7:33:00 PM

Netflix is shaking things up by introducing real-time voting for its upcoming reality show 'Star Search' and other future programs. This move, according to VP Brandon Reigg, is part of a strategy to enhance viewer engagement and help Netflix stand out in the competitive streaming landscape. As rivals like NBC and Paramount engage in a bidding war over Warner Bros. Discovery, Netflix's innovative approach could be a game-changer, making it a more interactive experience for subscribers and potentially attracting new viewers.

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