De Beers Launches Desert Diamonds Campaign With Splashy New York Event
PositiveFinancial Markets

De Beers has kicked off its Desert Diamonds campaign with a vibrant event in New York, showcasing its unique range of colored diamonds. This initiative is a direct response to consumer insights, highlighting the brand's commitment to understanding and meeting customer preferences. By promoting these neutral-colored diamonds, De Beers aims to attract a broader audience and reinvigorate interest in its offerings, making this campaign significant for both the company and diamond enthusiasts.
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