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Kellanova Adds Protein to PopTarts, as Walmart Partners With OpenAI

Bloomberg•Tuesday, October 14, 2025 at 4:50:28 PM
PositiveFinancial Markets
Kellanova Adds Protein to PopTarts, as Walmart Partners With OpenAI
Kellanova is shaking up the snack aisle by introducing a higher-protein version of Pop-Tarts, set to launch in early November. This move aligns with the growing trend of incorporating protein into traditionally sugary snacks, following similar initiatives by PepsiCo with Doritos. As consumers increasingly seek healthier options, this innovation not only caters to their demands but also reflects a broader shift in the food industry towards more nutritious offerings. It's an exciting time for snack lovers who want to indulge without compromising on health.
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