Why this small business that sells cycling clothes for women decided to fight Trump’s tariffs — ‘our backs were up against the wall’

Fortune•Saturday, November 1, 2025 at 10:14:49 PM

A small business specializing in women's cycling clothes has taken a stand against Trump's tariffs, joining a lawsuit alongside other small companies like a plumbing supply firm from Utah and a wine importer from New York. This move highlights the struggles small businesses face under these tariffs, emphasizing their resilience and determination to fight for their livelihoods. It matters because it showcases the collective effort of small enterprises to protect their interests and the broader implications of trade policies on local economies.

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