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Inside CVC’s €9bn search for ‘untapped potential’ in sports media market

Financial Times•Sunday, November 2, 2025 at 8:15:00 AM
PositiveFinancial Markets
Inside CVC’s €9bn search for ‘untapped potential’ in sports media market
CVC's chair of the Global Sport Group has unveiled ambitious plans to tap into the €9 billion sports media market, aiming to harness untapped potential. This initiative includes the formation of a new advisory board featuring top athletes, which not only enhances credibility but also brings valuable insights into the evolving landscape of sports media. This move is significant as it reflects a growing trend of integrating athlete perspectives into business strategies, potentially reshaping how sports are marketed and consumed.
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