'His face is everywhere': Son Heung-min is making LAFC a household name in South Korea

Los Angeles TimesTuesday, October 28, 2025 at 11:00:00 AM
PositiveSports
Son Heung-min's immense popularity in South Korea is elevating LAFC to new heights, making it the country's favorite soccer team. His influence surpasses even that of K-pop, showcasing the power of sports in uniting fans and creating a cultural phenomenon. This trend not only boosts LAFC's visibility but also highlights the growing interest in soccer within South Korea, which could lead to increased support and investment in the sport.
— Curated by the World Pulse Now AI Editorial System

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