Barbie is teaming up with Ilona Maher and other rugby stars to help keep girls in sports

Yahoo SportsTuesday, October 7, 2025 at 11:31:43 PM
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Barbie is teaming up with Ilona Maher and other rugby stars to help keep girls in sports
Mattel is launching an Ilona Maher Barbie as part of a new initiative aimed at encouraging girls to stay involved in sports. By collaborating with international rugby stars, this campaign highlights the importance of female representation in athletics and aims to inspire young girls to pursue their passions in sports. This effort not only promotes physical activity but also empowers girls to break barriers and challenge stereotypes in traditionally male-dominated fields.
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