5-star SG Jordan Smith Jr., UCLA’s Sienna Betts ink NIL deals with New Balance

Yahoo SportsWednesday, October 15, 2025 at 8:35:37 PM
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5-star SG Jordan Smith Jr., UCLA’s Sienna Betts ink NIL deals with New Balance
New Balance is expanding its roster of NIL athletes by signing three promising basketball talents, including UCLA freshman Sienna Betts and 5-star shooting guard Jordan Smith Jr. This move not only highlights the growing trend of brands partnering with young athletes but also underscores the potential for these players to enhance their visibility and career opportunities through such endorsements.
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