Tennessee AD Danny White says potential football jersey patch is 'delicate' sponsorship

Yahoo SportsTuesday, October 14, 2025 at 2:45:39 PM
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Tennessee athletic director Danny White recently described the potential for a football jersey patch sponsorship as 'delicate,' drawing parallels to the existing sponsorship deal with Pilot at Neyland Stadium. This highlights the careful considerations that come with branding in college sports, as schools navigate partnerships that can impact their image and revenue.
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