Mystics share the genesis of Lucy Olsen’s ‘Basketball Is Fun’ brand

Yahoo SportsTuesday, October 7, 2025 at 10:30:53 AM
PositiveSports
The Washington Mystics recently revealed the inspiring backstory of Lucy Olsen's 'Basketball Is Fun' brand, following her rookie season in the WNBA. This brand not only highlights Olsen's passion for the game but also aims to promote the joy of basketball to a wider audience. It's a significant development as it showcases how athletes can leverage their experiences to create positive initiatives that resonate with fans and aspiring players alike.
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