Big Ten nearing decision on $2.4 billion deal with California pension investment fund in landmark move within college athletics
PositiveSports

The Big Ten is on the verge of finalizing a groundbreaking $2.4 billion deal with the California pension investment fund, a move that could reshape the landscape of college athletics. If this deal goes through, it may prompt other conferences to consider similar equity agreements, potentially leveling the playing field in college sports. This development is significant as it highlights the increasing financial stakes in college athletics and the need for conferences to adapt to new economic realities.
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