AT&T Shares Dip as Pricey Mobile Promotions Weigh on Revenue

Bloomberg TechnologyWednesday, October 22, 2025 at 10:35:54 AM
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AT&T Shares Dip as Pricey Mobile Promotions Weigh on Revenue
AT&T's recent earnings report revealed a slight dip in revenue, falling short of analysts' expectations due to costly promotional efforts aimed at attracting new customers in a highly competitive mobile market. This matters because it highlights the challenges companies face in balancing customer acquisition with profitability, especially in an industry where competition is fierce.
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