Twitch adds a new live-shopping feature powered by Amazon Ads

EngadgetThursday, October 16, 2025 at 4:25:54 PM
PositiveTechnology
Twitch adds a new live-shopping feature powered by Amazon Ads
Twitch has introduced an exciting new live-shopping feature powered by Amazon Ads, allowing streamers to sell products directly during their broadcasts. This innovation not only enhances the viewer experience by integrating shopping seamlessly into live streams but also opens up new revenue opportunities for content creators. As online shopping continues to grow, this feature positions Twitch at the forefront of the evolving digital marketplace, making it a significant development for both streamers and brands.
— Curated by the World Pulse Now AI Editorial System

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