The Vision Pro Was An Expensive Misstep. Now Apple Has to Catch Up With Smart Glasses

WIREDSaturday, October 4, 2025 at 10:00:00 AM
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The Vision Pro Was An Expensive Misstep. Now Apple Has to Catch Up With Smart Glasses
Apple's recent decision to shelve plans for a more affordable Vision Pro has raised concerns about its future in the smart glasses market. As the tech giant shifts its focus to developing smart glasses, many wonder if it can catch up with competitors who are already making strides in this space. This pivot is crucial for Apple, as it seeks to maintain its innovative edge and meet consumer demand for wearable technology.
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