Apple TV+ quietly announces a rebrand - here's what to call it now

ZDNetTuesday, October 14, 2025 at 5:31:10 PM
PositiveTechnology
Apple TV+ has officially rebranded to simply Apple TV, making it easier for users to navigate their streaming experience. This change reflects Apple's ongoing efforts to streamline its services and enhance user accessibility. By dropping the plus sign, Apple aims to create a more cohesive brand identity, which could attract new subscribers and simplify the viewing experience for existing users.
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